Learning To Love Who We Are (Dove Commercial Response)

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Has a commercial or advertisement ever made such a huge impact on you that you couldn’t stop thinking about it? That’s what happened to me after seeing this new Dove commercial. Take a look.

[youtube http://www.youtube.com/watch?feature=player_embedded&v=XpaOjMXyJGk]

I have never cried during a commercial. I’m not counting those heartbreaking animal cruelty commercials, those don’t count. I’m talking about normal commercials. This Dove commercial did it for me. When the woman come in to see the two sketches of herself next to each other, I couldn’t help but cry.

I know, I’m so lame. I’m crying at a commercial. But this commercial resonated with me as I’m sure it has resonated with a lot of you as well. Especially for women, as society tends to be the toughest on us. Media and advertising has created a certain “perfect beauty ideal” that we always strive towards whether we realize it or not. It affects all females: adults and children, in terms of how we view ourselves – our body, our face, our hair, everything. The comparison trap that many of us fall into is a destructive one that usually leads to a deterioration of self-esteem and self-worth. Even if we don’t feel like our self-esteem is low, many times we still think of ourselves as being less than we truly are.

That’s what this commercial was getting at. We judge ourselves so much more harshly than we should. We criticize ourselves and exaggerate things about ourselves that we dislike. We focus on the negatives rather than being grateful for the positives. Rather than being grateful for having a healthy body and mind, we criticize and pick at our body for not being thin enough, muscular enough, pretty enough, feminine enough, etc. Being in this spiral of thought, we will never get away from thinking that we are simply not good enough.

But we are so much more than enough. We are good. We are healthy. We are talented. We are all unique in our own ways and that’s what makes us all so beautiful. It’s easy to compare ourselves to fitness models and swimsuit models, especially now that summer season is coming. We look down at our own thighs and bellies and we don’t see the rock-hard abs that the models are sporting in the catalogs. We get disappointed. We get discouraged. We contemplate going on another diet with hopes of getting rid of the extra fat, hoping we will stick to it so we can finally be able to be proud of how we look. So we can finally stop picking at our bodies. But that’s not how it works.

It’s the self-esteem that’s the issue here. It’s the self-confidence that we need to work on. Not the face, not the body. Without self-confidence, we will never feel happy with how we look, whether we are heavier or thinner, blonde or brunette, big nosed or small nosed. It doesn’t matter. If we do not have the core beliefs that we ARE good enough no matter what, we will never be able to satisfy our critical eye.

The journey to building a better self-esteem is self-acceptance. We must learn to love ourselves no matter what. We only have one body. We must learn to love it. To honor it. And to respect it.

PS. Thank you to Calm Healthy Sexy for linking to the video so I could see it.

Kammie wants to know:

  • What is your initial reaction to this Dove commercial?

  • Do you ever fall into the comparison trap?

Let me know in the comments below!

 

16 Comments

  1. It’s so hard not to fall into the comparison trap. I’m better than when I was younger but it still pops up every now and then. Not about looks so much but materialistic things now.

  2. This commercial totally made me tear up. Leave it to Dove to give us another inspring message!

  3. This was my first time seeing the commercial. Powerful stuff. I too spend too much time on my flaws and not enough time appreciating the positive. Thanks!

  4. Honestly, I feel conflicted about this commercial and it’s message. On one hand, I completely agree that low self-esteem and self-confidence is a huge problem in our society. On the other, I think this commercial perpetuates that beauty is the ultimate symbol of worth. Moreover, I’ve read that Dove and AXE for men are affiliated and AXE clearly shames and objectifies women.

    Just my 2 cents:)

    • Oh wow I definitely was not aware of Dove’s affiliation wiht AXE. That’s interesting. I certainly do agree that the commercial focuses on the outer beauty and doesn’t mention anything about our self worth. But I think both of these things are issues that are prevalent today for women and both should be addressed. I hope Dove wasn’t trying to focus on the fact that women are only good as much as their beauty – even if they see themselves as less than other people do. I hope it’s just a part of the story. I do believe that women should be aware of the fact that we tend to be too hard on ourselves however I also agree with you that there should certainly be a LOT more importance placed on other (inner) qualities. Thank you for the comment!

  5. “Without self-confidence, we will never feel happy with how we look” <- AMEN!!

    I just shared this video on my Facebook page the other day. I can't remember how I originally found it, but like you, as soon as that woman walked in and saw the differences in the two pictures, I totally lost it! Of course, immediately after that I turned inward and reflected on myself and saw WHY I was crying. Because I am THAT woman…just like so many other women out there, I am harsh and critical toward myself, never really seeing/appreciating the beautiful parts of me. I can actually say that I've finally started to lighten up on myself after beginning my IE journey…funny how something I thought was going to focus on food ended up being about so much more.

    • I agree. Also, the fact that we are no longer focusing and spending so much time on thinking about food, I have been able to notice these other issues – such as self-esteem, etc. It’s like food was a cover. To think it was the only issue, when it really isn’t and it never was. There’s always something deeper and it allows us to realize what it is and we can then work on it ourselves, without the blindness due to other factors and without blaming something else.

  6. Such a beautiful commercial. I was tearing up as I was watching it too. It is such a powerful message and a great way of getting it across. I love the campaigns that dove is running like these.

  7. Wow! This is such a powerful commercial. Thank you so much for sharing it. It’s true, we are our own worst critics. I was just lamenting to Josh about my cellulite. We have so much to be grateful for though!

  8. I wrote about this ad this week too. It’s very moving every time I watch it. The cultural images of women that we’re trying to live up to are false – so we’re beating ourselves up trying to look like women who don’t really even exist. As an example of that I linked to pictures of Heidi Klum without makeup and air brushing – she’s still a beautiful woman, but looks nothing like the media-created Heidi Klum – you know, the one who makes us feel bad because we’ll never look like her!

  9. When I first saw this commercial I did cry a bit in some parts. But then I thought about it and it made me really angry! We all want to be and feel beautiful and feminine–there is nothing wrong with that. And I agree we are our own worst critics. Personally I never feel beautiful or feminine enough or thin enough. I hate my body and don’t think I’m pretty. And it makes it worse when I read triggering blogs with emaciated bloggers in bikinis with everyone telling them how beautiful they are.
    But what gets me the most about this commercial is that Dove is perpetuating the thin, tall, blonde type as the ideal beauty or what society deems as ideal. All the women in the video were young, thin, tall, and blond. There were a few black and Asian sprinkled in there but only for a few seconds. Why can’t Dove say that beauty is brown skin or olive skin, frizzy hair or red hair, or a heavier body type with thick thighs and a belly. It is fine to want to feel beautiful–it is healthy and natural. What is wrong is saying that tall/thin/blond is the only way to be beautiful. And that’s what makes us feel so bad about ourselves.

    • Good point, I didn’t actually get that from the commercial but when you think about it that way I definitely agree. I was just focused on the surface message of the commercial rather than dissecting it further, I guess. It was relevant to me even though I am not blonde, nor skinny, nor tall.

  10. Kammie, you have yourself a beautiful blog and you write absolutely amazing words <3 I love you so much and thank you for posting this! I really needed this today. Like every one else, I can be really hard on myself and always want to look like someone else or have something changed about me, but I know I'll be so much more attractive if I just start accepting me for me. Thank you <3

  11. I totally want to do this experiment! I want to see what the artist would draw! This is so cool.

  12. I bawled like a baby when I watched that and demanded all the ladies in my life to watch it to. Such an eye opener!

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