If you love to prepare fudge cakes maybe it is time to turn this hobby into a profitable business. This might sound like hard to manage task but actually is not as difficult as you think. You already have the main thing – a tasty product that will win the hearts of many people.
What else do you need – creative packaging to provoke a desire for people to try out your fudge cake? Here comes the controversial part because you have to consider the materials the package is made for.
Lately, sustainable practices are getting very popular among small businesses. These are great news for the environment because packaging is one of the main sources of waste. Using reusable and recycled packaging is a solution to reduce the carbon footprint and plastic waste.
On the other hand, every starting business needs something to differentiate itself from competitors. Branded packaging is one of the easiest ways for consumers to differentiate a new brand and start to recognize it.
Building a brand identity and implementing it into product packaging is a must for the success of any new business. Finding a balance between eco-friendly packaging and visually appealing design is the best strategy for every new brand.
Is this possible? Yes – let’s see how.
How to achieve a balance between sustainable and customized packaging
This is the question many people who start a business are asking. In the following paragraphs, we will try to explain how to achieve this balance and why is so important for any new business. We will use the example with the fudge packaging because we love this cake.
So, let’s get to the point – the key is to use environmentally friendly materials and production methods while also creating a design that meets the unique needs and preferences of your brand.
Sounds achievable right? Lately, the interest in eco-friendly packaging has increased so is not that hard to list which are the most suitable materials. Cardboard, recycled paper, and biodegradable plastic are some of the most popular eco-materials.
What makes a material eco-friendly
This is also an important question. If you want to meet all the requirements of sustainable materials you have to follow the main factors. Besides the material, there are some features that make a package sustainable. We have listed them below:
- Production process
The environmentally friendly manufacturing processes include sustainable practices such as using renewable energy sources, minimizing waste and reducing the carbon footprint.
- Durability and quality of the package
These are very important factors for food packaging. Some food products, like in our case the fudge, need special care when it comes to shipping. That’s why quality and durable package has a big role in successful shipping.
- Possibility of recycling
The possibility of recycling increases the positive impact on the environment. The reusable materials can be used many times and this improves the packaging features when it comes to sustainability. You might ask what makes a material recycled? This is the ability of the material for breaking down without producing harmful waste.
- Plastic free
Plastic is the main enemy of the environment that’s why all sustainable strategies include reducing the usage of plastic packaging. Eco-friendly materials for packaging don’t have to contain any plastic. This makes them easier for recycling and decreases the carbon footprint.
- Using eco-friendly inks instead of harmful toxins
Some of the inks used in packaging design are harmful not only to the environment but also to human health. Sustainable packaging means reducing these toxic inks and eliminating the harmful toxins contained in the packaging.
On the website ThePackLion.com you can find many examples of fudge packaging that meets all the sustainable factors.
The importance of customizing your fudge packaging
When you create your brand is important to think about its identity. This is the easiest way to stand out from the competitors and be more recognizable to the customers. People love to relate to brands even though they don’t admit it. Choosing fresh colors and a cool logo is the first step to creating a memorable brand identity.
Customizing the packaging of your product will also increase the market share of the brand. In the case of the new business, this will help to win the first clients. We hope they will become loyal customers after they try the tasty fudge.
The combination of a sustainable and visually appealing package is a great tool to create a positive brand reputation. Customers respect businesses that care about the environment and do it in a cool way. When you create your business, you don’t have to give up on customizing packages because of the sustainable options.
You can have best of the both world by using the services of ThePackLion.com. They offer stylish packages you can customize that are made from eco-friendly materials.